Posts about The Economist

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1. 
   Videos & webinars

   11 December 2024

   The World Ahead 2025 with Tom Standage (The Economist)

   Open to WFA members only

   WFA

   The Economist’s predictive look to the year ahead. Tom Standage, Deputy Editor of The Economist and Editor of The World Ahead,…

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2. 
   Videos & webinars

   14 October 2021
   Digital policyData collection & privacy

   Webinar | Economist Impact presents The World Ahead: 2022

   WFA

   The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…

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3. 
   Opinions

   14 October 2020
   Consumer insight

   Top take-outs from The World in 2021 with The Economist

   Will Gilroy

   Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…

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4. 
   Videos & webinars

   8 October 2020
   Digital policyMarketing lawConsumer insight

   Webinar: The Economist presents The World in 2021

   WFA

   The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…

   Read more about "Webinar: The Economist presents The World in 2021"
5. 
   Reports & whitepapers

   4 September 2019
   ChannelsBrand purposeBrand reputation

   Cannes 2019 Wrap

   Open to WFA members only

   WFA

   In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

   Read more about "Cannes 2019 Wrap"
6. 
   OpinionsEvent reports

   25 June 2019
   CreativityBrand reputation

   Seven take-outs from Cannes 2019

   Will Gilroy

   So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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7. 
   Press releases

   18 June 2019
   Brand reputation

   WFA launches The State of Advertising report

   WFA

   Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

   Read more about "WFA launches The State of Advertising report"
8. 
   Benchmarks & surveysReports & whitepapers

   17 June 2019
   Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

   The State of Advertising

   WFA

   WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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9. 
   Opinions

   14 August 2018

   Global CMO Insights from Cannes

   WFA

   In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges…

   Read more about "Global CMO Insights from Cannes"
10. 
    Videos & webinars

    13 July 2018
    Agency management

    WFA talks Better Marketing: The future of the agency model

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…

    Read more about "WFA talks Better Marketing: The future of the agency model"
11. 
    Videos & webinars

    13 July 2018
    Data-driven marketing

    WFA talks Better Marketing: Data opportunities

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…

    Read more about "WFA talks Better Marketing: Data opportunities"
12. 
    Videos & webinars

    13 July 2018

    WFA talks Better Marketing: The death of advertising?

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…

    Read more about "WFA talks Better Marketing: The death of advertising?"